EU Wine Labels: The 2025 Compliance Checklist
What goes on the bottle, what goes in the QR e‑label—and how to get it all done in ~5 minutes using one form. Recycling notes included (Italy).
This guide mirrors how it works on our site. You fill one form in ScanThisWine, we auto‑build the compliant QR e‑label (ingredients + nutrition), translate it for all EU languages, and give you the QR as SVG/PNG. You only add Energy and Contains… on the bottle.
At‑a‑glance
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Scope: wines/aromatised wines from the 2024 harvest onward.
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Grandfathering: wines produced before 8 Dec 2023 may sell until stocks are exhausted.
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Split:
- On bottle: Allergens (Contains…) + Energy
E kJ / kcal per 100 ml. - In QR e‑label: Ingredients + Nutrition per 100 ml (no marketing, no tracking).
- On bottle: Allergens (Contains…) + Energy
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Languages: we display the page in the official language(s) of the market automatically.
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Recycling: optional in general; required for Italy (we include a simple selector for material codes).
The 5‑minute checklist (inside ScanThisWine)
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Details — Enter Name, Vintage, Alcohol %, optional Variety, Vineyard, and Image.
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Ingredients — Click to select from grouped lists (e.g., Preservatives, Stabilisers, Acidity regulators). Allergens are auto‑bolded. Optional sections for Tirage/Expedition liqueur and Packaging gases are available when relevant.
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Nutrition — Hit Automatic Calculator and we compute per 100 ml values from ABV/sugar (kJ → kcal, carbs, protein, salt). Edit manually if you prefer.
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Recycling (optional / Italy required) — Add the container Type, Category, Material (e.g., GL 70 – Clear Glass). Use Add another for capsule/cork.
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Save — We generate your product‑specific e‑label page (no cookies, no analytics) and your QR code as SVG/PNG plus a short URL.
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Add to artwork — Place the QR on the back label with the caption Ingredients & nutrition. Add to the bottle text:
Contains sulfites • E 322 kJ / 77 kcal per 100 ml
- Scan‑test — Test warm/cold, retail lighting; increase size or contrast if needed.
E‑label do’s & don’ts we enforce for you
- No marketing or tracking on the compliance page.
- Product‑specific URL (one QR per SKU).
- Mobile‑first layout with translations for all EU languages.
FAQs
Do I need GS1 Digital Link? Not for legal compliance. Classic QR is fine unless a retailer asks for GS1 DL.
Can I see scans analytics? Not on the compliance page (by law). Use a separate marketing QR if you want campaign tracking.
Which languages should I enable? We provide all EU languages automatically to all labels.
✅ Do it now: Fill one form → get a compliant, multilingual QR page + SVG/PNG code. Free at ScanThisWine.
