EU Wine Labels: The 2025 Compliance Checklist (The 15‑Minute ScanThisWine Way)

This guide mirrors how it works on our site. You fill one form in ScanThisWine, we auto‑build the compliant QR e‑label (ingredients + nutrition), translate it for all EU languages, and give you the QR as SVG/PNG. You only add Energy and Contains… on the bottle.

At‑a‑glance

Scope: wines/aromatised wines from the 2024 harvest onward.
Grandfathering: wines produced before 8 Dec 2023 may sell until stocks are exhausted.
Split:
- On bottle: Allergens (Contains…) + Energy E kJ / kcal per 100 ml.
- In QR e‑label: Ingredients + Nutrition per 100 ml (no marketing, no tracking).
Languages: we display the page in the official language(s) of the market automatically.
Recycling: optional in general; required for Italy (we include a simple selector for material codes).

The 5‑minute checklist (inside ScanThisWine)

Details — Enter Name, Vintage, Alcohol %, optional Variety, Vineyard, and Image.
Ingredients — Click to select from grouped lists (e.g., Preservatives, Stabilisers, Acidity regulators). Allergens are auto‑bolded. Optional sections for Tirage/Expedition liqueur and Packaging gases are available when relevant.
Nutrition — Hit Automatic Calculator and we compute per 100 ml values from ABV/sugar (kJ → kcal, carbs, protein, salt). Edit manually if you prefer.
Recycling (optional / Italy required) — Add the container Type, Category, Material (e.g., GL 70 – Clear Glass). Use Add another for capsule/cork.
Save — We generate your product‑specific e‑label page (no cookies, no analytics) and your QR code as SVG/PNG plus a short URL.
Add to artwork — Place the QR on the back label with the caption Ingredients & nutrition. Add to the bottle text:

Contains sulfites  •  E 322 kJ / 77 kcal per 100 ml

Scan‑test — Test warm/cold, retail lighting; increase size or contrast if needed.

E‑label do’s & don’ts we enforce for you

No marketing or tracking on the compliance page.
Product‑specific URL (one QR per SKU).
Mobile‑first layout with translations for all EU languages.

FAQs

Do I need GS1 Digital Link? Not for legal compliance. Classic QR is fine unless a retailer asks for GS1 DL.

Can I see scans analytics? Not on the compliance page (by law). Use a separate marketing QR if you want campaign tracking.

Which languages should I enable? We provide all EU languages automatically to all labels.

✅ Do it now: Fill one form → get a compliant, multilingual QR page + SVG/PNG code. Free at ScanThisWine.